Table of Contents

How to Start Selling Online?

Embark on the journey to online success! This guide unveils the key steps to kickstart your own store. From choosing products to setting up your business and nailing marketing strategies, we’ve got your back. Whether you’re a beginner or aiming to boost your current store, let’s dive in and pave the way for e-commerce triumph! 

Step 1: Choosing What to Sell

Product selection is pivotal, influencing demand, pricing, profitability, market competition, sales, and marketing outcomes. Among countless options, critical criteria include profitability, demand assessment, and competitive positioning.

Product Selection Criteria

  • Profitability: Factor in shipping, packaging, and marketplace fees for a comprehensive understanding.
  • Demand: Avoid the common mistake of entering a market without checking demand to prevent stockpiling unsellable products.
  • Competition: Strive for a balanced competitive landscape to safeguard profits amid market saturation.

Still not sure about what to sell? Check out Uniqbe — your trusted partner for sourcing and fulfilling consumer electronics products.

Step 2: Finding Suppliers

Once you’ve gathered everything needed for your online business, the next big step is making things official. Because different countries have different rules, it’s smart to talk to a professional like an accountant or lawyer for advice. To start off strong, focus on four key things when getting your business set up.

Supplier Selection

Exercising careful attention and conducting comprehensive research are essential during the supplier selection process, emphasizing the importance of establishing enduring and reliable partnerships.

  • Dropship Suppliers:
    • Use search engines & B2B marketplace like Alibaba and AliExpress to find local or foreign wholesale suppliers.
    • Directly contact suppliers for dropshipping services.
  • Wholesale Suppliers:
    • Use search engines & B2B marketplace like Alibaba and AliExpress to find local or foreign wholesale suppliers.
  • Manufacturers:
    • Prioritize due diligence, including factory visits, product testing, and meeting manufacturers in person.

Supplier Contact & Negotiation

  • Contacting Suppliers:
    • Emphasize clear, concise communication and good manners.
    • Demonstrate a serious buyer mentality and express a commitment to long-term relationships.
    • Prioritize telephone calls for a more personal and effective interaction.
  • Negotiating with Suppliers:
    • Explore bulk ordering to enhance negotiation leverage.
    • Cultivate a positive relationship with suppliers to potentially secure discounts and bonuses.
    • Consider direct purchases from manufacturers for optimal pricing or collaborate with other sellers for bulk orders.

Step 3: Setting Up Your Business

Finding a supplier ranks as the second most time-consuming aspect of online selling, fraught with potential pitfalls. It’s imperative to exercise caution, given that suppliers serve as crucial business partners. Your chosen business model significantly influences the type of supplier you engage with, prompting the need to delve into the intricacies of supplier selection.

  • Choosing a Business Name
    • Select a brand-aligned name suitable for social promotion.
    • Avoid names hindering social engagement or causing misconceptions.
    • Choose for an original name to secure an available .com domain.
  • Registering Your Business
    • Business registration requirements vary by country, so it’s better to conduct a Google search for your country and city to determine the necessity for registration.

  • Applying for a Sales Tax ID
    • Necessary for serious online retail businesses sourcing from wholesalers.
      Mandatory in most countries for legal operation.

  • Setting Up Payment Options
    • Ensure the online store accepts payments at launch.
    • Provide diverse payment options (credit cards, Paypal, Stripe, Afterpay) for customer convenience.
    • Flexible payment options enhance market reach and increase sales.

Step 4: Choosing What Platform to Sell On

Now that you’ve chosen your products and set up your business legally, the next big decision is figuring out where to sell. There are lots of choices, and the key is finding the platform that fits your business goals the best.

Choosing the Best Online Selling Platform

  • Platform Users: Evaluate user base size for more potential customers.
  • Number of Sellers: Assess competition levels, especially in your niche.
  • Seller’s Fees: Examine platform fees to impact profit margins.
  • Product Suitability: Match platform strengths with your product nature.
  • Platform Reliability: Consider long-term viability for confidence in existence.
  • Flexibility: Evaluate platform flexibility; some may have strict guidelines, while others offer more freedom.

Choosing the right platform is a crucial part of your business plan, affecting how many people you can reach, the competition you face, and how much money you can make. Before deciding, think about the kind of products you have, what you want to achieve with your business, and what you like. This way, you can make a smart choice that fits your needs and helps your business succeed.

Step 5: Making Your First Sale

Cost-Effective Marketing

  • Social Media Marketing: Build a presence on Facebook, Instagram, LinkedIn, Pinterest, and Twitter. Share engaging content related to your product or niche.
  • Blogging: Start a blog on your website, offering valuable content about your products. Boost SEO and convert customers over time.
  • YouTube Channel: Consider vlogging on a YouTube channel to connect with your audience and customers.
  • Positive PR and Competitions: Generate newsworthy actions for positive PR. Conduct competitions on social media or your website to draw attention.

Paid Marketing Strategies

  • Facebook Ads: Use Facebook’s advanced platform to target specific audiences based on demographics and interests.
  • Instagram Ads: Leverage Instagram for advertising. Create native-looking posts or stories to seamlessly blend into the platform.
  • Google Ads: Utilize Google Ads to place ads within search results. Target specific keywords relevant to your product or niche.
  • Explore Other Platforms: Depending on customer engagement, consider paid advertising on other platforms specific to your chosen online marketplace.


Building a successful online store involves crucial steps like choosing profitable products, establishing reliable supplier connections, and formalizing your business operations. Adhering to country-specific regulations and seeking professional advice ensures a solid foundation. Platform selection is pivotal, considering factors like user base, competition, fees, product alignment, reliability, and flexibility. Effective marketing, encompassing both cost-effective options like social media and blogging and paid strategies like Facebook and Instagram Ads, Google Ads, and platform-specific advertising, is essential for visibility. Crafting a distinctive brand and prioritizing customer satisfaction contribute to standing out in the competitive online landscape. A comprehensive strategy across product selection, supplier relations, business setup, platform choice, and strategic marketing is key to the sustained success of your online venture.

Ready to start your online business journey? Explore Uniqbe as your reliable sourcing and fulfillment partner for consumer electronics products.

Join our newsletter
to stay updated

Open chat
Scan the code
Hello 👋
How can we help you?