Minimum Order Quantity (MOQ) is a vital concept in ecommerce, signifying the smallest number of units a customer must purchase to complete an order. If a supplier specifies a MOQ of 1,000 units, you must purchase at least 1,000 units to engage with them. MOQs are commonly quoted in dollars or units and are also referred to as MQO, or minimum quantity order.
MOQs affect online stores differently based on their relationship with suppliers. Negotiating lower MOQs can mean cheaper prices and better products. However, not securing favorable MOQs might limit a store’s growth. Consider your budget and how quickly your products sell when dealing with MOQs.
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